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#2 — ANALYZE

Pro Forma

Test unit mixes and site layouts against real envelope and market assumptions — not spreadsheet guesses.

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Keep the model tied to the site.

Build an early development pro forma from cited project assumptions and update it as the concept changes.

01 — Assumptions

Make every input explicit

Organize density, area, pricing, rent, cost, timing, financing, and incentive assumptions with their sources.

02 — Scenario model

Compare viable concepts

Test program, tenure, phasing, and entitlement cases without rebuilding the analysis from scratch.

03 — Returns

See what moves the deal

Review margin, yield, residual land value, and other decision metrics for each scenario.

04 — Sensitivity

Expose the fragile assumptions

Show how costs, revenue, timing, and density changes affect feasibility before the investment meeting.

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    Create a feasibility report
    What is my property zoned for?
    What are the dimensions of my lot?
    How many stories can I build?
    What are the setbacks of my property?
    What can I build in my courtyard?