How does a city get its identity?

One of the first things we learned when working on Bucky is that developers, when trying to identify a place to build, would often say: "I need to just drive out there." That's because when cities are explained to people, they're explained in maps and diagrams.

But unless you gather the experience of a place and walk its streets, you'll never truly understand it the way a long-time resident does. Which is why a small group of people build most of the cities we live in, they're the only ones who understand how to build locally and navigate complicated bylaws, and have the capital to do it.

I'm a big believer in going to a place to really understand it. But even then, I'd argue it's the conversations and the history that developers are actually interested in: talking to shop owners, understanding who's been moving into the city, figuring out the story of a place.

The leaders who build our cities can't rely on maps alone, because maps don't tell the full story. They need to make the most of their time when they go assess a city in person. There’s a way to connect the data with the experience, to place-building more human.